"Even if it fails, the Stem Player will be a way to recruit talent for Yeezy Tech, learn how to roll out technology hardware products, and serve as a Yeezy case study to get funding from Silicon Valley. A collaboration with Kano Computing, West. He'll also build direct relationships with customers, and make a lot more money on the content," he said on Twitter. Over the weekend, Kanye West announced that he would forgo traditional streaming platforms and release Donda 2 exclusively via his Stem Player. The newly released Donda 2 will not be available on any music platform. "Where Ye used to be just another artist for Apple Music and Spotify, he now gets to keep all the customer data. Assistant Marketing Manager, Marketplace Strategy. Meanwhile, Herbert Lui, author of e-book The World According to Kanye says the Stem Player shouldn't only be measured in terms of sales. In a since-deleted Instagram post on Saturday, Ye claimed his "first Yeezy tech product" earned $2.2 million in first day sales and "we did more revenue on Stem Player, without the album even being out, than we would have done with the album being out on streaming". While official sales figures are yet to be revealed, the Ye hype machine is already hailing the experiment as a success. Kanye West is building a valuable customer data base through Stem Player. The Verge, however, found the hardware "less intuitive" and stated its appeal is largely limited to aspiring music producers. PCMag gadget magazine praised the design's "fleshy texture" and functionality that allows you to build tracks with loops and effects or strip it down to "karaoke-ready instrumentals". Songs can also be heard through inbuilt speakers. The player can be connected to your phone via Bluetooth or USB-C port to your computer, in addition to offering a 3.5-millimetre headphone jack. It is a compact disc-sized player that allows you to be your own producer and customise songs according to your tastes.ĭeveloped and launched by London company Kano Computing in 2021, the Stem Player breaks down songs into separate audio tracks - such as voice, bass and drums - also known as stems. Here are four other things to know about Ye's Stem Player. It’s time to take control and build our own.” To help you decide, read on to know more about this revolutionary platform. It’s time to free music from this oppressive system. Yes 2.5-inch Stem Player is priced at US200, and people are wondering if the device is worth buying. “Today artists get just 12 % of the money the industry makes. Not on Apple, Amazon, Spotify or YouTube,” Ye said on Instagram. “ Donda 2 will only be available on my own platform, the Stem Player. While one could dismiss the Gold Digger singer's latest manoeuvre as temporary - he previously released 2016 album Life of Pablo on the niche music streaming platform Tidal before making it available across major streaming sites - he does seem to be serious about his latest venture.
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